A seasoned Creative Director with 17 years of expertise, Jean-Jacques Charrais leads the development and creative management of impactful branding initiatives.

His passion for images and symbols lies in their ability to evoke emotions, drawing inspiration from diverse cultures and unique journeys. With a strong international background, he has spearheaded significant rebranding programs in his various roles, contributing to projects for AccorHotels, Gecina, Boulanger, Paris 2024 Olympic and Paralympic Games (design for the look of the games, sports pictograms, French team, and more…). This venture encompassed a comprehensive design approach, from the games’ look to sports pictograms, mascots, city signage and stadiums, showcasing his ability to integrate diverse design disciplines to meet the highest standards for such a prestigious event.

Jean-Jacques sees collaboration as the essential core of professional endeavors. This indispensable and non-negotiable aspect paves the way for relevance, richness and the imperative sense of ownership in crafting compelling brands.