Creative director and co-founder of Studio Sonda, an independent creative studio founded in 2004 together with Sean Poropat. They believe that design and communication should be original, sincere, intuitive, and valuable to society. In the inspirational environment of the small town of Vizinada, in the heart of the Istrian peninsula (Croatia), while overlooking green hills, they create projects which are globally recognized. Many of them are winners of prestigious industry awards, including Cannes Lions, Eurobest, ADC Gold, Effie Europe, Red Dot, One Show… (more than 100 professional awards overall).


Her works have been exhibited globally (NY/Berlin/Singapore/Helsinki…), and featured in various professional publications including HOW Design, The Design Activist Book, Inventario, Design South Korea, Works Good! Tokyo etc.

Co-founder of the Sonda Creative Centre and the Sonda Association NGO, both established to showcase the high efficiency of creativity and its positive impact on community development in sociological and economic contexts, when making it accessible to all. Co-author of the 'Designed By People' program, which focuses on collaboration between brands and individuals who wish to develop their creativity through guided creative processes. Chairwoman of the Management Board of the Croatian Association of Communications Agencies. TEDx Speaker.