Josy Paul started BBDO India from the backseat of his car in 2008. In 2016, he was named ‘Creative Agency Head of The Year’ by the Indian Advertising Association.

He is among the most influential people in Indian advertising - according to The Economic Times. In 2020, Josy was inducted into Advertising Club Calcutta's ‘Hall of Fame’.

Campaign Magazine awarded him ‘Creative Person of the Year’ for South Asia multiple times. In 2023 Campaign recognized Josy as ‘Asia-Pacific Creative Leader of the Year’.

Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for P&G Whisper’s ‘Touch The Pickle’. They also won the Cannes Lion Gold in 2015, 2016 and 2017 for P&G Ariel ‘Share The Load’ - ranked as the world’s most effective campaign by WARC twice in a row.

In 2024, the Ariel campaign ‘Silent Separation’ won the prestigious White Pencil award in the sustained impact category at the D&AD Awards.

Before BBDO, Josy set up the challenger agency ‘David’ for Ogilvy in India in the year 2000. It was the first David office. To this day, Josy remains a challenger whose work has impacted culture and built highly effective world-famous brands.