Juliana Leite is Vice President of Special Projects and Creative Content at Africa Creative, where she leads initiatives that combine social impact, innovation, and cultural relevance. Her career is marked by projects that push the boundaries of traditional advertising, bringing new perspectives on responsibility and transformation.

With a history of award-winning contributions, Juliana has led dozens of ideas recognized at the Cannes Lions Festival, including two Grand Prix (Salla 2032 and Tagwords), a Titanium winner (Bring Home the Bud), and History Blocks, created for UNESCO with a focus on education and memory preservation.

A Latina and a mother, Juliana brings a perspective deeply committed to diversity, inclusion, and real impact. Her experience has led her to serve on the jury of prestigious international awards such as The One Show, Clio, El Ojo de Iberoamérica, Effie Latam, LIA, and the Gerety Awards.

Her work reflects a fusion of purpose and innovation, ensuring that communication goes beyond the commercial to drive meaningful and lasting change.