Creativity with purpose – that’s what has driven Khalid for over 20 years in healthcare advertising and PR. He’s built teams, brought great ideas to life, and helped shape an industry dedicated to making a real difference.

As Global Executive Creative Director at VML, Khalid spends his days helping creatives across Europe make impactful, meaningful work with radical empathy. So far, their efforts have been celebrated at shows including Cannes Lions, Clio Health, the LIAs, Eurobest, The British Arrows, and The One Show. Not that he’s counting.

Khalid has also judged a smorgasbord of PR and advertising shows from Eurobest and Dubai Lynx to the Creative Circle and Clio Health. Oh, and he’s served on criminal trial juries – twice.

As a big supporter of the next generation of creative minds, Khalid is active in the VML Incubator Program, which gives 16–18-year-olds a glimpse into the world of advertising. He’s also a Cannes Lions Ambassador and recently shared his career journey at BAFTA House in London, alongside industry legends Nils Leonard and Jane Evans.

Fun fact: Khalid has a degree in biochemistry. So, in addition to his creativity, he brings a healthy dose of scientific rigour to his work.