Luc is a self-made creative leader whose journey from Illustrator to Group Creative Director at Publicis Groupe Africa defines innovation and growth. At 27, he became RED Africa’s youngest Creative Director, launching a Pan-African portfolio that continues to expand. With over 17 years in advertising, Luc has crafted impactful campaigns for global brands such as Nestlé, MTN, Visa, and Diageo across African markets. His expertise spans brand alignment, media strategy, and multi-channel campaign development, always focusing on high-impact solutions.

An award-winning industry visionary—recognized by YouTube Creator Awards, African Cristal Awards, Giraffe Award, and Jury de la Pub CIV—Luc is dedicated to amplifying Francophone Africa’s presence in global advertising. As a mentor, entrepreneur, and champion of Africa’s creative potential, he thrives on nurturing young talent and pioneering culturally resonant, tech-driven communications that shape the future of marketing in emerging markets.