With over 27 years of experience in art and design across the GCC, Lara leads Landor’s creative efforts in the Middle East, aligning the company’s global vision with local dynamics and fostering talent. Prior to joining Landor, she was Creative Director of Design for Apple in the Middle East from 2016 to 2022. Lara initially joined Landor in Dubai in 2001, where she contributed to key projects such as Brand Jordan, Commercial Bank of Dubai, and Al Tayer Group, staying until 2005.

Lara has earned two Certificates of Excellence in Typography from The New York Type Directors Club and was a selected artist for Jameel Prize 4, recognized for her Modular Arabic Typography project. Her work has been featured in group shows like "We, the nation of letters" in Jeddah, and the Scripts and Calligraphy exhibition in Saudi Arabia and.

She holds a BA in Graphic Design from the American University of Beirut (AUB) and a research MA in Arabic scripts and type design from the Atelier National de Recherche Typographique in Nancy, France.