Lucia Müller has been Creative Director at Ideal Axicom, voted agency of the future and disruptive agency of the year by the Innovation Sabre Awards 2025, since April 2021, where she leads a large team that drives creative work and substantial commercial performance for top clients such as Lilly, Nike, Uber, Airbnb, Kenvue and Porto do Açu. Since 2024, she has been coordinating with Axicom the international virtual studio, on major projects such as Vertiv.

With over 20 years' experience in design, advertising, corporate communication, brand attitude, live marketing and creative planning in integrated communication strategies, she has worked in award-winning Brazilian agencies such as W/Brasil, Publicis, DM9, Ogilvy and Edelman.

With a degree in Visual Arts, she is a graphic designer and art director. She has been on the jury of important awards such as El Ojo de Iberoamerica and the New York Festival, and has received several awards, including a PR Cannes Lion for the Uncomfortable Food campaign for Stella Artois.

She was an entrepreneur for 8 years, creating, producing and managing the children's brand Santa Paciência, recognized by WGSN as an exponent of the avant-garde in São Paulo, Brazil.