Mike loves being a creative director and writer. And, with a BSc in Biochemistry, he’s found the perfect home in healthcare. For nearly 20 years, he’s helped teams and clients educate, inspire, promote and persuade. Partnership is key to his work, and he gets great satisfaction from developing talent.

With a diverse portfolio of experience, Mike’s highlights include a campaign for mental health charity Mind, a sales tool driven by emotion-recognition technology, a comedic conversation-starter about the importance of names, a disappearing drumkit, and a documentary about surfing doctors.

Mike is also a guitarist and songwriter, having spent a previous life playing music throughout the UK and from Scandinavia to South America. He has two wonderful children.