Paul Hunter is an Emmy-nominated filmmaker whose illustrious career spans genres and mediums. As the co-founder of PRETTYBIRD, he started the company to support and foster pioneering storytellers and artists. Paul’s efforts and mentorship have helped launch the careers of acclaimed directors such as Melina Matsoukas and the Oscar-winning duo Daniels.

Through his signature visual style and collaborative filmmaking approach, Paul has directed global campaigns for Nike, Sony, Adidas, Apple, Audi, Microsoft, McDonalds, and T-Mobile. His innovative and Emmy-nominated commercial for Nike’s 2001 ’Freestyle’ campaign, which merges basketball and hip-hop culture, is widely considered one of advertising's most memorable spots and is showcased at the Smithsonian. Additional accolades include a Gold Cannes Lion for his landmark Nike ‘Stickman’ campaign and multiple Clio Awards for his Beats by Dre campaign starring Colin Kaepernick.

2025 sees the release of 'Government Cheese', his surreal comedy series with Apple TV+, which he co-created, co-directed, co-wrote, and executive produced. The series made its World Premiere at the SXSW Film Festival. Hunter is also considered one of the most prolific and respected innovators of the music video genre, with four of his iconic music videos living in Billboard’s top 100 videos of all time.