Paul is a Design Director at Elmwood London with over a decade of experience at leading global agencies. Guided by strategy and insight, he fuses traditional design codes with cross-category trends to create elevated brand worlds and impactful experience principles —earning him a reputation for leading award-winning work for some of the world’s most iconic brands.


In 2021, Paul broadened his perspective through freelancing, contributing to high-profile projects such as Taxi Studio’s D&AD Pencil-winning rebrand of Byron Burgers.


Outside of his role at Elmwood, Paul is a committed advocate for industry inclusivity. He regularly mentors emerging talent, takes part in portfolio reviews, and delivers university talks. Most recently, he spoke on behalf of Pentawards at London Packaging Week 2024, addressing the need for a more inclusive and accessible creative industry.