Veronica has been a big fan of brands since 2000 working as a Creative in the most recognized agencies in Mexico and in all kinds of specialties.

Which has led her to experience the greatest challenge of her professional career in 2017, which was when she was promoted as Managing Director of the TBWA/ Worldhealth division in Mexico.

She believes in the passion for good ideas, spending much of her time experimenting and thinking to discover new creative paths to take the brands to places they have never been before.

Her mind is a bit strange, and it always leads her to analyze, read, ask, and experiment in order to achieve a disruptive idea.

She is a graduate of the Anahuac University in Communications and has a Postgraduate Degree in Advertising.

In 2016 was part of the Jury in the Pharma at the Cannes Health Festival.

By February 2021 she performed as Jury at the Dubai Lynx Awards and in 2022 she was Jury President for Dubai Lynx Awards.01

She loves her family and being an auntie, also her boxing classes and travel around the world.