Waithera Kabiru: The Digital Diva

Waithera Kabiru is a pioneering force in African digital marketing with over 20 years of experience driving impactful campaigns across CPG, Media, and Telecommunications industries. Her expertise spans media, digital, and eCommerce, making her a valuable asset in today's rapidly evolving marketing landscape.

Currently leading the Africa Digital Hub at Diageo Plc, Waithera spearheads digital transformation initiatives across over 15 markets. As former Head of Media Futures at EABL, she significantly enhanced the company's digital capabilities, launching their first D2C ecommerce platform during the pandemic and fostering partnerships with over 500 content creators across East Africa.

Her innovative approach led to the creation of DigiTribe, EABL's in-house digital creative team and Diageo's first in Africa, transforming the traditional agency-client model. This achievement earned her recognition as Digital Champion at Diageo's Pride of Africa Awards.

A respected thought leader, Waithera's insights appear in Adweek and Fast Company. She hosts the Marketing Society of Kenya's #iMarket podcast and has served as jury member for prestigious awards including the 2025 D&AD Awards in the media category and Kenya's first Cannes Young Lion Competition in 2025 in the digital category. She has also judged at Loeries, LIA, and WARC Awards.

A certified Executive Coach with the International Coaching Federation, Waithera continues to shape the future of digital marketing across Africa.