Yaa is an award-winning creative leader with 20 years of experience in advertising, branding, and marketing. She was recently named to the DARE! List (Dream, Act, Reimagine, Empower), recognising the next generation of Black leaders in creativity. She spearheaded the first-ever Cannes Lions See It Be It Africa initiative in Ghana, a landmark event empowering women in the creative industry. She also recently won Creative Marketer of the Year at the 2024 global Women in Marketing Awards, cementing her position as a trailblazer in the industry.

In 2019, Yaa was one of 15 women selected globally for the Cannes Lions See It Be It initiative, becoming the first Ghanaian and the sole African representative that year. Since then, she has served as a juror for Cannes Lions See It Be It (2020-2025) and was featured in Cannes Lions Classic Reactions, a collaboration with Facebook analysing classic ads through today’s lens.

Yaa began her career as a Designer at Landor Associates in the UK before returning to Ghana to join Ogilvy’s creative team. She later made history as the first and only female Creative Director at Scanad, a J. Walter Thompson Company within WPP Scangroup.

She holds a Bachelor of Arts (Hons) in Graphic Design from the Arts Institute of Bournemouth and has earned certificates in Leadership, Branding & Marketing, and Interactive Media & Digital. Her excellence in typography granted her recognition from the International Society of Typographic Designers (UK), earning her the prestigious MISTD title. Additionally, her work was exhibited at London’s D&AD New Blood show.

Yaa’s extensive jury experience includes serving as a grand jury member for the Gerety Awards in 2024, as well as judging for the Art Directors Club’s 103rd Annual Awards, The Pitcher Awards, The ANDY Awards, and the Loeries (2023 & 2024). She was also a juror for the Ad Stars Advertising & Creative Festival (2021) and contributed as a panelist for Gerety Talks (2022).

Beyond judging, Yaa has played a key role in shaping industry discourse, having been involved in organising the International Advertising Association’s 6th African Rising Conference and speaking at the 3rd African Rising Leadership Conference. Her keynote speaking engagements include Accra’s Social Media Week (2018 & 2019) and the Pitcher Awards (2020 & 2022). She also contributed as a juror for the Lagos Advertising and Ideas Festival (LAIF) and the 2019 Young LAIFers program in Nigeria.

Yaa’s influence extends beyond advertising—she is a passionate advocate for autism awareness, volunteering at the Autism Awareness Care & Training Centre in Ghana. In recognition of her professional achievements, she was nominated for Ghana’s 40 Under 40 Awards (2018) in the Advertising, Communications, Sales & Marketing category.

With a career defined by groundbreaking achievements, Yaa continues to inspire the next generation of creative leaders while driving innovation and inclusivity in the industry.