Sitting down for tea or scotch (your choice) with Yael feels like being truly seen and heard—perhaps for the first time in a long while.

She has a preternatural gift for finding the hilarious and the heartbreaking in every story she tells—a talent that earned her a Grand Prix for Dove’s ‘Evolution’ early in her career. With a keen eye for detail and a masterful sense of frame, depth, palette, and light, Yael crafts work that gets under your skin—and into your heart.

Her roots in advertising have served her well in television, earning her both DGC Awards and Canadian Screen Awards for her series work.

Yael’s commercial work for brands like Amazon, Coke, Campbell’s, Volkswagen, and Delta—collaborating with agencies such as World Famous, DDB, Leo Burnett, Wieden + Kennedy, and Saatchi & Saatchi—captures quiet, revealing moments that speak volumes. Her work often explores self-discovery, elevating the subtle, overlooked details in a world that moves far too fast.