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Creative Data

The Creative Data Lions celebrate the interplay of ideas and information.

The work will need to demonstrate how the work was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea, and the results/impact must be clear and robust.


A number of criteria will be considered during judging, weighted as follows: 30% strategy; 30% use of data; 20% idea; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data as long as the categories chosen are relevant.

What does winning work look like?

THE ARTOIS PROBABILITY   |   ANHEUSER-BUSCH INBEV, STELLA ARTOIS 2023 Anheuser-Busch Inbev, Stella Artois - The Artois Probability - GUT - Cannes Lions 2023 (Presentation Image from The Work - 1526412-22431049)GUT, BUENOS AIRES GRAND PRIX, CREATIVE DATA LIONS

Stella Artois sparked curiosity and conversation among art and beer enthusiasts by exploring the probability of its presence in historical paintings. It collected data from museum archives to create an algorithm that cross referenced the beer's history with art history to determine the likelihood of painted beers being Stella Artois. The work took home the Grand Prix in Creative Data.

Other Awards

Creative B2B