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awards / lions / Media


The Media Lions celebrate the context of creativity.

The work will need to demonstrate an inspiring and innovative implementation of media ideas. It should be enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.


A number of criteria will be considered during judging, weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

The same piece of work can be entered up to four times in Media, not including section 'E: Excellence in Media Craft'. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

The work in Section E: Excellence in Media Craft can only be submitted and paid for by independent media agencies or companies owned by a media network or independent media network. The same piece of work can be entered only once in each category within this section.

What does winning work look like?

FITCHIX | HONEST EGGS CO. 2023 HONEST EGGS CO. - FitChix - VMLY&R - Cannes Lions 2023 (Presentation Image from The Work - 1529750-22440817) VMLY&R, MELBOURNE SILVER, MEDIA LIONS

With the overwhelming majority of egg brands claiming to be ‘free range’, Honest Eggs Company needed to find a way to prove how free its chickens really are. Its solution, the world’s first step counter for chickens. The work resulted in a 25% increase in sales and took home a Silver Lion in Media.

Other Awards

Creative B2B