Work in these categories will be judged on media creativity and channel innovation. Work should unleash the media opportunities beyond existing formats to effectively communicate the brand message.
B01 Use of Screens & Audio Visual Platforms.
This includes but is not limited to TV, video-on-demand platforms (VODs), streaming platforms and other online service providers. Screens other than TV might include, but are not limited to, touchscreens, dynamic digital screens, interactive screens and responsive displays.
B02 Use of Audio Platforms.
This includes but is not limited to radio, podcasts, social audio platforms and other audio technology.
B03 Use of Print.
The work in this category may include, but is not limited to, newspapers, magazines, inserts and trade journals, print work with digital and interactive elements such as downloadable applications, QR codes, AR and 3D printing.
B04 Use of Outdoor.
Including traditional billboard or poster sites, bus shelters, wallscapes and transit advertising using standard advertising space.
B05 Small-Scale Media.
Non-mail and print collateral, including small physical objects and all other hand-held (or equivalent in size) items.
* ‘Small-scale' refers to the physical size of the ambient item, not the scale of the distribution.
Please send physical samples for the jury to experience.
B06 Large-Scale Media.
Non-traditional outdoor/billboards. This includes but is not limited to 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and other executions that utilise a space or an existing permanent feature.
* ‘Large-scale' refers to the physical size of the ambient item or execution, not the scale of the distribution.
B07 Use of Events & Stunts.
Work that uses stunts, events, event sponsorship, competitions, promotional games, street art, guerrilla marketing, launch parties, live shows, live streamed events, festivals, concerts, sporting events, etc. within traditional, digital and new emerging environments.
B08 Use of Digital Platforms.
Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These might include, but are not limited to, websites, search engines, ecommerce platforms, banner ads, instant messaging, mobile apps, etc.
* Social-media-led campaigns should be entered in B10. Use of Social Platforms.
B09 Use of Mobile.
Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, etc.
B10 Use of Social Platforms.
Work that uses social media, vlogs, blogs, wikis, content-sharing sites, hosted services etc. to create and/or enhance relationships with a community/consumers. Insights gained through the strategic use of social data and associated targeting methods will also be considered.
* Work entered in this category should be planned and executed on social platforms as opposed to campaigns that went social.
B11 Innovative Use of Influencers/Creators.
The creative and innovative use of influencers/creators to drive brand message and awareness to a specific audience and/or to drive business results.
B12 Metaverse, New Realities & Emerging Tech.
Use of existing or new technology to execute or support a media campaign that creatively pushes the boundaries of existing platforms or media formats. This could include, but not be limited to, AI, AR, VR, XR, wearable tech and mobile devices, voice technology, blockchain technology, gamification, virtual worlds, the metaverse and all other emerging platforms. Does not include prototypes of early-stage technology.