IS THAT HEINZ? | HEINZ 2023 WUNDERMAN THOMPSON TURKEY, ISTANBUL BRONZE, CREATIVE B2B LIONS
In Turkey, small street food restaurants have a habit of refilling their empty Heinz bottles with generic alternatives to save on costs, whilst still attracting the brand’s loyal customers. To combat this and reinforce their brand identity, Heinz added their sauce’s iconic red colour to their labels. The work allowed customers to easily identify authentic Heinz products and resulted in a marked increase in sales. The work took home a Bronze Lion in Creative B2B.