awards / lions / Entertainment Lions for Gaming

Entertainment Lions for Gaming

The Entertainment Lions for Gaming celebrate creative work that connects people to brands through gameplay.

The work will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.

Overview

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the gaming industry.

Esports may be entered across all categories within Entertainment Lions for Gaming.

There is no overall limit to how many times the same piece of work can be entered into Entertainment Lions for Gaming as long as the categories chosen are relevant.

What does winning work look like?

THE TAIWANESE WORLD OF WARCRAFT | WORLD OF WARCRAFT 2023 WORLD OF WARCRAFT - The Taiwanese World of Warcraft - DENTSU CREATIVE TAIWAN - Cannes Lions 2023 (Supporting Images from The Work - 1541441-22483130) DENTSU CREATIVE TAIWAN, TAIPEI BRONZE, ENTERTAINMENT LIONS FOR GAMING

To reinvigorate interest from the Taiwanese gaming community, World of Warcraft blended a 400 year old cultural tradition with modern day gaming. It partnered with Pili, an iconic puppet show, to recreate a popular World of Warcraft storyline. The film was trending within 24 hours of its release and took home a Bronze in Entertainment Lions for Gaming.

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Entertainment