awards / lions / Entertainment Lions for Music

Entertainment Lions for Music

The Entertainment Lions for Music celebrate creative musical collaborations and branded music content.

The work will need to demonstrate original production, promotion or distribution of music for brands. It should creatively leverage a recording artist or platform to communicate with consumers.


A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the music industry.

There is no overall limit to how many times the same piece of work can be entered into Entertainment Lions for Music as long as the categories chosen are relevant.

What does winning work look like?

ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK | TIKTOK 2023 TIKTOK - Rosalia MOTOMAMI Live Experience on TikTok - TIKTOK - Cannes Lions 2023 (Presentation Image from The Work - 1542121-22485400) TIKTOK, SAO PAULO GOLD, ENTERTAINMENT LIONS FOR MUSIC

TikTok reinforced its relevance within the music industry with a unique live experience that gifted users a never before seen show. One day before her album dropped, Rosalia treated fans to the ‘Motomami Experience’ via TikTok Live. The work took home a Silver in Entertainment Lions for Music.

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