awards / lions / Film - Lions

Film Lions

The Film Lions celebrate the creativity of the moving image.

Entries will need to demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.

Overview

Criteria considered during judging will predominantly be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV / Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'.

In sections A, B, C and D each execution constitutes one entry. In Sections E & F multiple executions may be entered as one entry. However all Film executions must have run within the eligibility period.

Explore the categories

A. TV / Cinema Film: Sectors

Films that aired on TV or in Cinemas. All films must be 180 seconds or less. The same entry can be submitted only once in this section.

A01 Food & Drink.
All food and drinks.
* All fast food entries should enter into A05. Retail.

A02 Consumer Goods.
Beauty, cleaning products, household goods, technology, furniture and lighting, toys, fashion, home appliances, other FMCG / consumer durables.

A03 Healthcare.
Pharma, OTC drugs, wellness.

A04 Automotive.
Vehicles, other automotive.

A05 Retail.
Retail, eCommerce, restaurants, fast food.

A06 Travel / Leisure.
Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation.

A07 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.

A08 Consumer Services / Business to Business.
All commercial public services, Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.

A09 Not-for-profit / Charity / Government .
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or F07. Corporate Purpose & Social Responsibility category in section F. Culture & Context.

B. Online Film: Sectors

Films that aired online, including pre-roll adverts. The same entry can be submitted only once in this section.

B01 Food & Drink.
All food and drinks.
* All fast food entries should enter into B05. Retail.

B02 Consumer Goods.
Beauty, cleaning products, household goods, technology, furniture and lighting, toys, fashion, home appliances, other FMCG / consumer durables.

B03 Healthcare.
Pharma, OTC drugs, wellness.

B04 Automotive.
Vehicles, other automotive.

B05 Retail.
Retail, eCommerce, restaurants, fast food.

B06 Travel / Leisure.
Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation.

B07 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.

B08 Consumer Services / Business to Business.
All commercial public services, Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.

B09 Not-for-profit / Charity / Government.
Government, public information, NGOs, military, charities, non-profit organisations.
* All CSR work should be entered in the relevant sector and/or F07. Corporate Purpose & Social Responsibility category in section F. Culture & Context.

C. Viral Film



C01 Viral Film.
Films created with the primary intention of being shared and/or user-distributed online.

D. Screens & Events

Films that aired on screens other than TV, cinema or online.

If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.

D01 Screens & Events.
Films shown at public and private events, including but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.

D02 Micro-film.
Short-form films made for social platforms including, but not limited to, Facebook, Twitter, TikTok, Instagram, Snapchat etc.
* Multiple executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 15 seconds in length.

D03 Metaverse, New Realities & Emerging Tech.
Video and computer generated content created for immersive experiences which creatively push the boundaries within film. Including but not limited to photography, AR, VR, AI, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.

E. Innovation in Film

Innovative use of the film medium to communicate a brand’s message.

If you are submitting a series of films please upload all executions in a single video file with slates denoting the start of the next execution.

E01 TV / Cinema Film.
Innovative use of TV / Cinema to communicate a brand’s message.

E02 Online & Viral Film.
Innovative use of Online Film to communicate a brand’s message.

E03 Screens & Events.
Innovative use of film content shown at public and private events to communicate a brand’s message.

F. Culture & Context

Work which is brought to life through cultural insights and regional context.

If you are submitting a series of films please upload all executions in a single video file with slates denoting the start of the next execution.

F01 Local Brand.
Work for brands which are only distributed in a single locality or market that resonated with a specific target audience.

F02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.

F03 Single-market Campaign.
Work which aired or ran in a single country / region / market. Entries should describe how the campaign was designed for the specific target market.

F04 Social Behaviour.
Work inspired by a specific audience / community, hinging on identifiable social behaviour.

F05 Cultural Insight.
Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific region or locality.

F06 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.

F07 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism which address social, ethical and environmental issues. Entries should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.

F08 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.

What does winning work look like?

WHEN HARRY MET SANTA | POSTEN - THE NORWEGIAN POSTAL SERVICE 2022 film.jpg POL, OSLO | NORWAY GOLD FILM LION

On the 17 June 2022, marks fifty years since the decriminalization of homosexuality in Norway.

For the majority of people, Christmas is a time they spend with those they love and so the film shows that love belongs to everyone, regardless of orientation, age, or whether you live on the North Pole. It tells a story about how Posten made love possible and at the same time as it marked the anniversary in 2022 when fifty years passed since it became legal to love whomever you want in Norway.

2023 Jury President

Bruno Bertelli

Global CEO of Le Pub, Global Chief Creative Off...

Publicis Worldwide

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