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Luxury & Lifestyle

Celebrating creative communications for luxury goods and experiences with work that brings an aspirational lifestyle to life.

The Luxury & Lifestyle Lions will recognise branded communications and solutions that drive business performance and brand loyalty.

The Lion will also recognise creativity and innovation that are rooted in craftsmanship. Work that should aim to set a new benchmark for the luxury sector, including the creative evolution of business models and broader transformation.


A number of criteria will be considered during judging, weighted as follows: 20% creative idea; 20% strategy; 30% execution; 30% results

There is no overall limit to how many times the same piece of work can be entered into Luxury & Lifestyle Lions as long as the categories chosen are relevant.

For Luxury & Lifestyle Lions the eligibility dates are 11 Feb 22 - 11 April 2024 where the work being judged was first implemented within the eligibility period.

Other Awards

Brand Experience & Activation