awards / lions / Brand Experience & Activation

Brand Experience & Activation

The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

The Work should demonstrate how the customer journey, experience of the brand and optimisation of every touchpoint led to increased brand affinity and commercial success.

Overview

A number of criteria will be considered during judging and weighted as follows: 20% idea; 20% strategy; 30% execution; 30% results.

The same piece of work can be entered up to four times in Brand Experience & Activation. However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

What does winning work look like?

WHERE TO SETTLE | MASTERCARD 2023 MASTERCARD - WHERE TO SETTLE - McCANN POLAND - Cannes Lions 2023 (Presentation Image from The Work - 1533513-22454826) MCCANN POLAND, WARSAW SILVER, BRAND EXPERIENCE & ACTIVATION LIONS

In response to the refugee crisis catalysed by the war in Ukraine, Mastercard created an advanced tool to help displaced Ukranians find the best places to settle. The unique platform matched refugees, with Polish communities suffering from depopulation, effectively helping to solve two problems. It took home a Silver Lion in Brand Experience & Activation.

Other Awards

Creative Business Transformation