Sustainable Development Goals

A01 Poverty.
The work in this category will represent efforts to end poverty in all its forms everywhere. Its manifestations include hunger and malnutrition, disaster-prone geographies, social discrimination, limited access to education and other basic services.

A02 Hunger.
Work here should demonstrate efforts to end hunger, achieve food security, improve nutrition and promote sustainable agriculture and food production systems.

A03 Good Health and Well-being.
Work in this category will work towards ensuring healthy lives and the promotion of well-being for all. Examples here can include campaigns that address maternal mortality, disease epidemics, substance abuse, sexual and reproductive healthcare, services and access.

A04 Quality Education.
Work that contributes to the establishment of inclusive and quality education for all and the promotion of lifelong learning opportunities. Includes efforts towards affordable, equal and safe access to education – regardless of race, gender or disability.

A05 Gender Equality.
Work that contributes to the eradication of deeply rooted gender-based discrimination and the achievement of gender equality and empowerment for all.

B01 Clean Water and Sanitation.
Work that contributes towards the availability and sustainable management of water and sanitation for all.

B02 Affordable and Clean Energy.
Work that promotes the necessity of access to affordable, reliable, sustainable and modern energy for all.

B03 Sustainable Cities and Communities.
Work that represents efforts to make cities and human settlements completely inclusive, safe, resilient and sustainable. Common urban challenges include congestion, lack of funds to provide basic services, a shortage of adequate housing, declining infrastructure, accessibility and rising air pollution within cities.

B04 Responsible Consumption and Production.
Work that contributes towards the implementation of sustainable consumption and production patterns for all. The work should focus on promoting resource and energy efficiency through reduction of natural resource consumption across the supply chain, involving everyone from producer to final consumer.

B05 Climate Action.
Work that reflects the necessity of the urgent action required to combat climate change and its impacts.

B06 Life Below Water.
Work that promotes the need to conserve and manage our oceans, seas and marine resources for sustainable development. The work may focus on various issues such as temperature, chemistry, currents and life.

B07 Life on Land.
Work that promotes the protection, restoration and sustainable use of our land-based ecosystems, e.g. sustainable management of forests, prevention of desertification and the termination and reversal of land degradation and biodiversity loss.

C01 Decent Work and Economic Growth.
Work that promotes sustained, inclusive and sustainable economic growth. This could include, but not be limited to, work that demonstrates efforts to reach safe, productive and equal employment for all, increased access to financial services to manage incomes, accumulate assets and make productive investments, and effective eradication of forced labour and modern slavery.

C02 Industry, Innovation and Infrastructure.
Work that reflects attempts to build resilient infrastructure, promote inclusive and sustainable industrialisation and nurture investment and innovation in transport, irrigation, energy and information and communication technology.

C03 Reduced Inequalities.
Work that demonstrates efforts to reduce inequality within and among countries. Inequalities can refer to disparity in incomes as well as those based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic or other status within a country.

D01 Peace, Justice and Strong Institutions.
Work that is aimed at the promotion of peaceful and inclusive societies for sustainable development. It will show attempts to provide access to justice for all and build effective, accountable and inclusive institutions at all levels.

E01 Partnerships for the Goals.
Work that contributes to the revitalisation and enhancement of global partnerships. Work that endeavours to bring together governments, civil society and the private sector to help in the implementation of sustainable development.

F01 Long-Term Brand Platform. NEW
Brand platforms that have demonstrated enduring impact over time. The brand platform must show long-term effectiveness in building brand equity, fostering loyalty and delivering measurable business results through continuous, creative communication efforts.
* Three or more distinct campaigns as part of an overarching brand strategy. One of which must have been implemented after 8th feb 2024. The platform must have been in the market for at least three years.