The Great Unlearn: Unlocking the Social Code

For decades, marketing effectiveness has been shaped by a familiar playbook: early branding, signal intent and optimise for conversion. On social, those rules no longer hold.

Drawing on DAIVID’s analysis of 5,000 creator-brand assets, this session reveals a fundamental shift in how attention, trust and commercial impact are built today - and what brand marketers need to unlearn.

As creators reshape culture and redefine how audiences engage, creator instinct is the difference between content that resonates and content that gets ignored.

To stay competitive in a social-first world, brands must stop adapting old models and start asking a better question: what would a creator do?

• How conventional marketing approaches are holding back performance on social media.
• How do creators instinctively drive brand growth?
• What do marketers need to unlearn to get ahead in a new marketing era?