LIONS Insights
Where consumer understanding meets business impact. In partnership with TMRE.
Great marketing starts with understanding people. The strongest strategies and the most powerful creative work, are built on deep insight into consumer needs, motivations and behaviours.
At Cannes Lions, insights leaders, strategists, and marketers come together to explore how consumer understanding shapes better ideas, sharper strategy and more effective marketing.
Strategies that turn insight into advantage. Ideas that bring consumer understanding to life. Discover how insights shape the marketing and creative work defining the future of the industry.
LIONS Insights & Strategy Summit
Join marketing and insights leaders for a day focused on how consumer understanding fuels stronger marketing and business strategy.
Tuesday 23 June | The Majestic Hotel Cannes | 8:15am to 17:00pm
What is LIONS Insights & Strategy Summit?
Co-hosted by TMRE and WARC, this summit brings together insights leaders, strategists, and marketing decision-makers to explore how insights drive brand growth, innovation, and creative effectiveness. Through case studies, debates, and expert discussions, you’ll see how organizations turn insights into strategic action.
What to expect
- Strategic conversations: How insights and marketing teams align to drive business impact
- Insights in action: Real-world examples from leading brands applying insights to strategy
- Debate & perspective: A fast-paced “Insights to Marketing Impact” throwdown on key industry questions
- Peer connections: Opportunities to connect during curated breaks, lunches, and closing drinks.
Who is LIONS Insights & Strategy Summit for?
For insights professionals and marketing leaders who drive strategy through consumer understanding.
This event is open to all Festival pass holders, but has limited capacity.
TMRE Executive Retreat
The TMRE Executive Retreat invites a curated group of senior insights and marketing leaders to take part in a day-long think tank on Monday 22 June. Designed as an intimate peer exchange, the retreat creates space for candid discussion on the evolving role of insights in shaping strategy, innovation and business decisions.
Cannes Lions Awards
Insights and Data Strategy at the Awards
At the Cannes Lions Awards, work that transforms insight into impactful strategy and creative excellence is celebrated on the global stage. Categories including Data Strategy & Insights and Insights & Media Strategy recognize how consumer understanding powers more effective marketing and breakthrough ideas.
Attending Cannes Lions
The Festival is more than a gathering – it’s a global hub for strategic creative excellence, where insights professionals and marketing leaders shape the future of consumer understanding. Whether you’re uncovering new audience behaviours, redefining brand storytelling or driving impactful strategy through data-driven insights, it’s where transformative ideas take centre stage.
