Courtside in Cannes | LIONS Sport Webinar

Get the first look at LIONS Sport – and the competitive edge that comes with it.

Hear from Sophie Godfrey, Global Growth Director, and Kenny Annan-Jonathan, Director of Sport, in an exclusive webinar where they'll be sharing everything you need to know about the first-ever LIONS Sport – launching at Cannes Lions 2026 and bringing together the brightest minds in sports, creativity, and innovation.

You'll learn about:

  • the first-ever LIONS Sport, its programme and the future of sports marketing
  • the exclusive speakers and networking opportunities
  • LIONS Sport | Extra time, the special after-hours screening of the Entertainment Lions for Sport Awards Show
  • the Sport pass benefits, including full week access to SPORT BEACH and Palais access on Wednesday and Thursday
  • how to maximise your Festival experience
  • how to navigate LIONS Sport in a live Q&A.

Whether you're a sports marketing professional, brand marketer, agency leader, or industry executive, this is your first look at how LIONS Sport is transforming Cannes Lions.

So watch the webinar below and be the first to know about how you can unlock a full week of exclusive sport-based experiences.