Sport pass

The Sport pass is designed for senior leaders and decision-makers in the sports marketing community, from brands and rights holders to broadcasters, agencies and athlete management.

Gain access to the world’s most competitive sports marketing strategies – and the people behind them. Across three days, expect curated networking sessions, meaningful connection and opportunities to exchange ideas with industry leaders, speakers and Lion winners. Plus, access the Palais (main Festival venue) for the talks, Awards Shows and Lion-winning work from Tuesday 22 to Thursday 24 June.

• you’re a senior leader in sports marketing, either client-side or agency-side
• you’re seeking a curated Festival experience tailored to the sports marketing agenda
• you want to connect with like-minded professionals in the sports marketing industry
• you’re eager to experience Award-winning work in the sports marketing space and learn why creativity is a competitive advantage.

Core Festival access for three days, from Tuesday to Thursday, including the following:

• Access to the Palais, including daily talks and evening Awards Shows
• Access to exhibitions of Lion-winning and shortlisted work
• Access to select partner events and spaces across the city
• Digital, on-demand access to talks from all official stages post-Festival until 10 July
• Access to The Work for the week of the Festival
• Complimentary Wi-Fi across the city

Curated Festival experience:

• Three days of exclusive sports programming, showcasing the ideas, strategies and innovations set to transform the multi-billion-dollar sport industry

Additional experiences:

• LIONS Creators, our space dedicated to the creator economy and anyone working in it

Networking opportunities:

• Access to connecting spaces across the Festival
• Occasions to connect with marketers, athletes and brands
• Access to networking via the official Festival app