2026 Programme

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Cannes Lions

Asia-Maxxing: A Meet-Up for People Betting on Asia

Monday 22 June, 15:30–16:30

Duration: 1 hour
Location: The Terrace, The Palais

Description:

For years, the creative world looked west for inspiration. Today, some of the most exciting cultural energy is coming from Asia.

From K-pop to Labubus, beauty trends to billion-dollar startups, Asia is no longer just a market. It’s a force shaping global culture, creativity and commerce.

Asia-Maxxing brings together creatives, marketers, founders, investors and culture enthusiasts who believe in Asia’s growing influence on the world.

You don’t need to be Asian to join. Whether you’re from Asia, work in Asia, build for Asian audiences or simply feel connected to Asian culture, this is a space to meet like-minded people, exchange ideas and spark collaborations.

Come for the conversations. Stay for the connections. Leave with new friends, partners and possibilities.

Content Stream

Insights & Trends

The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

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Tags

Content streams
  • Insights & Trends
Type of experience
  • Networking