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Cannes Lions

How to: Unlock New Creatives Depths Like a Freediver

Wednesday 24 June, 11:00–11:30

Duration: 30 mins
Location: The Forum

Description:

We live in an era of speed. But speed brings shortcuts – the temptation to accept the first answer, to stay in shallow waters instead of diving for something truly new.

What are we sacrificing for faster outcomes?

Depth in freediving and creativity demands the same things: focus, discipline, staying calm under mounting pressure.

Join this session for an interactive masterclass with World Record Freediver Kateryna Sadurska, someone who knows a thing or two about not taking shortcuts. Together, you'll learn what it takes to embrace the effort, practise repeatable breathwork techniques to create calm in chaos and discover what freediving can teach you about unlocking new depths in your own creative process.

Questions this session will answer:

  • How can the integral skills in freediving enhance your creative output?
  • How do you embrace the slowness in a fast-paced world?
  • How to adapt your creative process to reach your full potential

Content Stream

The Creativity Toolbox

The craft, processes and techniques to help you achieve creative excellence.

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Speaking
  • Natalie Moores

    Smarts

    Brand Futures Director

  • Kateryna Sadurska

    Kateryna Sadurska

    World Record Freediver

Tags

Content streams
  • The Creativity Toolbox
Area of interest
  • Skills building
  • Interactive
Type of experience
  • Festival Talks
Accessibility
  • Live Captioning in 60 languages