
2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Cannes Lions
How to: Unlock New Creatives Depths Like a Freediver
Wednesday 24 June, 11:00–11:30
Overview
Speakers
Description:
We live in an era of speed. But speed brings shortcuts – the temptation to accept the first answer, to stay in shallow waters instead of diving for something truly new.
What are we sacrificing for faster outcomes?
Depth in freediving and creativity demands the same things: focus, discipline, staying calm under mounting pressure.
Join this session for an interactive masterclass with World Record Freediver Kateryna Sadurska, someone who knows a thing or two about not taking shortcuts. Together, you'll learn what it takes to embrace the effort, practise repeatable breathwork techniques to create calm in chaos and discover what freediving can teach you about unlocking new depths in your own creative process.
Questions this session will answer:
- How can the integral skills in freediving enhance your creative output?
- How do you embrace the slowness in a fast-paced world?
- How to adapt your creative process to reach your full potential
Content Stream
The Creativity Toolbox
The craft, processes and techniques to help you achieve creative excellence.
Natalie Moores
Smarts
Brand Futures Director
Kateryna Sadurska
Kateryna Sadurska
World Record Freediver
Tags
- The Creativity Toolbox
- Skills building
- Interactive
- Festival Talks
- Live Captioning in 60 languages