Japan’s Creative Code: Storytelling That Endures

Creativity has never been more accessible, but how do you move beyond clichéd storytelling tropes to create stories that endure across generations?

Dentsu brings together one of gaming’s most influential and beloved franchises, FINAL FANTASY, with Japan’s leading public broadcaster, NHK, to explore a uniquely Japanese approach to storytelling.

Hear first-hand how these cultural icons continue to innovate, bringing emotional storytelling to life across evolving media and creating work that resonates deeply with audiences over time.

As AI transforms the creative process, this session asks a timely question: what will make tomorrow’s stories truly last?

• How are the most powerful stories shaped by how time is designed within the audience experience?
• What can Japanese storytelling teach us about building narratives from characters and relationships, rather than starting with plot?
• Why do certain moments stay with us long after a story ends, and what makes them resonate more than scale or spectacle?