Media Academy

The Media Academy is for action-oriented media professionals looking to arm themselves with the latest tools and knowledge to create cut-through media campaigns.

The search is on for the 30 young media professionals who will learn first-hand from the world’s greatest brands and industry leaders.
Expect classroom sessions and workshops. Learn first-hand from CEOs, Senior Media Officers, Chief Strategy Officers, Media Directors, Media Planners, Creative Directors, and to be inspired by award-winning creativity.

The Academy is sponsored by TheTradeDesk

What you get

The pass includes exclusive access to the Media Academy Programme and complete access to the Cannes Lions festival talks, awards, networking events and closing party.

Who is it for?

  • We welcome people from all aspects of the marketing universe, from agencies, brands, platforms and owners and we encourage participation from a wide and diverse group of organizations
  • We are particularly glad to see young media professionals, including planners, strategists, media directors, account executives and managers, media agency professionals and brand/agency professionals looking to expand their knowledge of media
  • Ages 30 and below
  • Applicants should have a minimum of 2 years experience in their current role; ideal candidates have 3 – 7 years experience
  • Ability to work through English. Please note all classes take place in English and require discussion and collaboration

"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars."

Kelsey Price

Senior Account Manager, Google, USA

Apply for the 2022 Media Academy

To join the 2022 class, you will need to apply and be accepted. Every applicant is reviewed by the Academy leadership team and LIONS and there are 30 places available.

Before applying, please ensure you have the funding approved to attend the 2022 Festival. All applications received and approved by February 10 2022 are eligible for the early bird discount which is €2,095 +TVA. Applications received after this date, the fee rises to €2,515 +TVA.

To complete your application, select the Media Academy pass and proceed to your Cannes Lions account to fill out all the required information.

We ask three questions of all applicants:

  • What do you think is the most creative brand in the world and why? (1000 words max)
  • A 2 minute video telling us who you are and why you deserve a space in the Academy. Please record in English. 2 minutes maximum.
  • A character reference (500 words max). The reference can be written by your employer, your company's talent officer, a senior executive of your company or a previous Media Academy graduate.

If you are successful, you will be contacted directly and then have 2 weeks to confirm and pay for your ticket.

Each academy pass includes full week access to the Media Academy and of course access to the 2022 Festival including content, networking events, the Cannes Lions fringe and the closing party.

2020 course themes

  • Leadership and Personal Impact

    • Lessons in leadership from the culture creators
    • New perspectives on managing your own career
    • Creating development opportunities in times of change
    • Super-collaborators: how to offer the best in yourself and bring out the best in each other
    • Better ways to work with all the marketing stakeholders
  • The Marketing Landscape

    • Understanding creativity in the context of technology innovation and change
    • Rethinking “competition:” new insights on where ideas come from and what makes marketing work
    • What clients want and how to create value for your organisations
    • Brands around the world, from global reach to local power
  • Media and Creativity

    • Rethinking where great ideas come from
    • Finding and championing new ideas
    • Measuring ROI and understanding how to use data to make better decisions
    • Demonstrate the union of medium and message to engage and create impact
  • Entrepreneurial Thinking

    • Exploring where new ideas come from and how they grow
    • Squeezing the most our of channels, old and new
    • Media channel strategy

      • Implement forward-thinking strategies across media channels
      • Know the relationship between the idea and the media channel
      • Appreciate the complexity of the multi-screen universe
      • Creative use of media

        • Identify the value of creative thinking across media channels
        • Understand and prove, effectiveness
        • Learn how media ideas have an understanding of the target market
        • Demonstrate the union of medium and message to engage and create impact

        Previous Media Academy Speakers

        Ben Jones

        Creative Director

        Amber Guild

        President, T Brand
        The New York Times

        Caroline Foster Kenny

        IPG Mediabrands, EMEA

        Hamish Davies

        Chief Growth Officer

        Kasha Cacy

        CEO, U.S.

        Matt Jarvis

        CEO and Partner

        Nick Brien

        Dentsu Aegis Network Americas

        Steve King

        CEO, Publicis Groupe
        CEO, Publicis Media

        Media Academy Dean Jane Melvin, Founder, Strategic Innovations Group

        A 30-year industry veteran, Jane spent 20 years at Leo Burnett, Starbucks and Darden, working in the US and Asia-Pacific. 16 years ago, Jane founded a strategy and creativity practice to help clients articulate who they are, what they do and how to do it better. She travels the globe with agency and brand side clients, guiding and inspiring executives and organizations, and helping people live their big lives.