Media Academy

€2,365

€1,995 + TVA

Early bird offer ends Midnight GMT 31 Dec 2018

The Media Academy is for action-oriented media professionals looking to arm themselves with the latest tools and knowledge to create cut-through media campaigns.

Expect classroom sessions and workshops. Learn first-hand from CEOs, Senior Media Officers, Chief Strategy Officers, Media Directors, Media Planners, Creative Directors, and be inspired award-winning creativity.

Sponsored by

Subject areas

  • Strategy and planning
  • Audience segmentation
  • Impact and reach
  • Data & analytics
  • Leadership and creative thinking
  • Technology, innovation and social media

What you get

The pass includes exclusive access to the Media Academy Programme and complete access to the Cannes Lions festival talks, awards, networking events and closing party.

Who is it for?

Students are media planners, strategists, media directors, account executives and managers, media agency professionals and brand/agency professionals looking to expand their knowledge of media.

Companies like Mediacom, Wavemaker, Starcom, VML, Mediavest, TheTradeDesk, PHD, Mindshare, OUTFRONT Media and Heat have all trained at the Young Media Academy.

You should be

  • Under 30 Years of age (as of June 22, 2019)
  • At least 18 months of industry experience
  • Fluent English speaker

"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars."

Kelsey Price

Senior Account Manager, Google, USA

Course Leaders

Jane Melvin, Founder, Strategic Innovations Group

A 25-year industry veteran who now runs a strategy practice that helps clients figure out who they are, what they do and how to do it better.

Charles Courtier, Former Global CEO, MEC

After a 30-year career in advertising with stints at Connell May & Steavenson, Y&R and MEC, Charles became an angel investor and advisor.

2019 course modules

  • Leadership

    • How to lead more effectively and champion new ideas
    • Creatively manage the relationship between the idea, media channel and client
    • Become comfortable being a challenger
    • Applying Data and Innovation

      • Embrace the technological evolution of media, new channels and consumer behaviours
      • Learn the challenges of leveraging social media internationally and measuring ROI
      • Understand data's role in stimulating innovation and creativity in the planning process
    • Understanding the Media Landscape

      • Make sense of the increasingly fragmented media landscape
      • Understand how technology upends conventional wisdom
      • Learn fluency in all digital media forms – search, social, mobile, video
      • Collaboration

        • Work with creative agencies and media owners
        • Understanding the client's challenge in the context of the global landscape
        • Build relationships with key players in media solutions
        • Media channel strategy

          • Implement forward-thinking strategies across media channels
          • Know the relationship between the idea and the media channel
          • Appreciate the complexity of the multi-screen universe
          • Creative use of media

            • Identify the value of creative thinking across media channels
            • Understand and prove, effectiveness
            • Learn how media ideas have an understanding of the target market
            • Demonstrate the union of medium and message to engage and create impact

            Apply to the Young Academy

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