Roger Hatchuel Academy

The Roger Hatchuel Academy is a student learning programme designed to introduce students to the advertising industry and help them kick-start their careers.

In partnership with

Cannes Lions

Meet the selection panel

Nine experts from across the creative communications and marketing world will join forces to select the 40 students who will take part in the annual training course at Cannes Lions.

Meet them

Confirmed Roger Hatchuel Academy Speakers 2019

Daniel Mascarenhas

Thought Leader, Kickstarter
Founder, Back the Future

Ellie Cole

Paralympic Swimmer and Gold Medalist

Emmanuel Andre

Chief Talent Officer
Publicis Groupe

Nana Konamah Boateng

Chief Innovations Officer
Strategic Security Systems Intl LTD

Noor Tagouri

Journalist and Public Speaker

Omotola Jalade-Ekeinde

Actress and Producer
Red Hot Concepts

Pernille Raven

Head of Content
Mad Cow Films

Wyclef Jean

Musician, Rapper, Actor

The Roger Hatchuel Academy Class of 2019

  • Anna Moline

    ESA Saint-Luc Liège, Belgium


  • Juliana Blanc

    Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo, Brazil


  • Weikang Sun

    Jinan University, China

    China Advertising Association and Modern Advertising

  • Juan Pablo Vargas

    Universidad Pontificia Bolivariana UPB


  • Sofi Murillo

    University of Costa Rica, Costa Rica

    Comunidad de Empresas de Comunicación Comercial de Costa Rica

  • Katerina Vecerkova

    Tomas Bata University, Czech Republic

    Lionhearted S.R.O.

  • Maria Paula Mera Vález

    Universidad Casa Grande, Ecuador

    El Universo

  • Habiba Waly

    The American University, Egypt

    The Worx

  • Ophelia Dartey

    Miami Ad School, Hamburg, Germany

    Creative Campus by Google

  • Albert Wettstein

    Corvinus University of Budapest, Hungary

    Association of Communication Agencies in Hungary with Magyar Telekom

  • Bhargavi Komanduri

    BITS Pilani, Hyderabad Campus, India

    Creative Campus by Google

  • Bhavika Rana

    IIIT Delhi, India

    Creative Campus by Google

  • Ketan Patil

    LD College of Engineering, India

    Creative Campus by Google

  • Baskara Adiena Hutomo

    Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia

    Creative Campus by Google

  • Ciara Gilmartin

    Technological University Dublin, Ireland

    Institute of Advertising Practitioners Ireland

  • Andrea Bianchi

    Istituto Europeo di Design, Italy


  • Shawn Ngatia

    Africa Digital Media Institution, Kenya

    Creative Campus by Google

  • Yasmin Ibrahim

    American University of Kuwait, Kuwait

    IAA Kuwait Chapter with American University of Kuwait

  • Sarah Jamil

    American University of Beirut, Lebanon

    Newsmedia Sal

  • Sam Oerlemans

    The New School, Netherlands

    Orange Lions with Adbusiness Amsterdam and The New School

  • Funke Ademola-Aliu

    University of Lagos, Nigeria

    Chini Productions

  • Christina Forstrønen Bruarøy

    Fagskolen Kristiania, Norway

    CAPA Kinoreklame with Kristiania Professional College

  • Mahrukh Merchant

    Indus Valley School of Art and Architecture, Pakistan

    Jang Media Group

  • Maria Neves

    School of Communication and Media Studies, Portugal

    Multimedia Outdoors Portugal with Continente Sonae MC

  • Diana Oprea

    National University of Political Studies and Public Administration, Romania

    The Alternative School for Creative Thinking

  • Veronika Kovalenko

    Wordshop Academy, Russia

    IMA Press

  • Laura Garcia

    Universidad CEU San Pablo, Spain

    Scopen with Universidad Ceu San Pablo

  • Dinidu Senevirathne

    University of Moratuwa, Sri Lanka

    Metal Factor with Leo Burnett Sri Lanka

  • Tova Heinikoski Andersson

    Berghs School of Communication, Sweden

    Swedish Association of Communication Agencies

  • Yun-Szu Hsu

    Fu Jen Catholic University, Taiwan


  • Meera AlSuwaidi

    Zayed University, UAE

    Motivate Media Group and Motivate Val Morgan

  • Seyi Alawode

    Warwick University, UK

    Creative Campus by Google

  • Stephanie Okereafor

    Loughborough University, UK

    Creative Campus by Google

  • Kirsty Fabiyi

    Ruskin School of Art, University of Oxford, UK

    Creative Campus by Google

  • Raman Rai

    Brixton Finishing School, UK

    The Advertising Association

  • Karyna Borzakivska

    Borys Grinchenko Kyiv University, Ukraine


  • Munir Abdurahman

    Texas Tech University, USA

    Creative Campus by Google

  • Pranaya Junloy

    VCU Brandcenter, USA


We came in as mere students who just aimed to be part of the advertising world. But came out as passionate young creatives believing we can create a positive impact in the industry.

Cecilia Maria Fatima Forbes, University of Asia and The Pacific

Subject areas

  • An introduction to the Agency Model
  • Creativity, storytelling and originality
  • Solving the creative briefs
  • Working with purpose
  • Leadership, teamwork and confidence
  • Diversity

“There are two factors that makes the programme unique. First, the students! Having students from over 25+ countries creates a unique atmosphere. You're building global relationships in less than a week. Relationships that will last for a lifetime! Second, the speakers. You're being taught by global industry leaders from all spectrums of the creative industry."

Academy Deans Abraham Asefaw & Maksimilian Kallhed 

Academy Deans

Abraham Abbi Asefaw

Co-Founder of The Pop Up Agency

Before the age of 30, Abraham Asefaw had already founded two agencies. Now working with clients including Facebook, Adidas, Nissan and Sky, he runs @thepopupagency, which exists in the space between traditional agencies, brand consultancies, customer insight specialists and business innovation partners.

With his purpose to re-define the role of ‘creatives’ and the way we tap into creativity in business along with his involvement in some of the worlds most prominent creative schools, the UN and other organisations leading change, he is a popular speaker and has received a wealth of awards and nominations too.

Maksimilian Kallhed

Co-Founder of The Pop Up Agency

Maksimilian is a co-founder of The Pop Up Agency, a company that is known for solving briefs in 48 hours and traveling the world. Over the last six years, Maksimilian has popped up in over 55 countries, working with a span of clients from governments, global brands, and advertising agency networks. Maksimilian’s mission is to democratize creativity and to break the stereotypes of whom we consider ‘creatives’. He believes that this is done through inclusion. In 2018 Maksimilian was listed as one of top 50 male advocates for equality in marketing and media, globally.

Maksimilian has been invited to some of the most prestigious stages in the creative industry to share his philosophy. Maks appreciates the opportunity to facilitate change on large scales, but he also believes in the power of creating change with the new generation. He teaches at institutions such as Hyper Island, Central Saint Martins and over the last three years, he has been running Cannes Lions’ Roger Hatchuel Academy.

2019 course modules

  • How to find your voice and fight for your ideas

  • Where to look for inspiration

  • Techniques for presenting confidently

  • Ways to see every brief as an opportunity

  • How to take risks and develop creative bravery

  • Methods for telling more engaging stories