Roger Hatchuel Academy

The Roger Hatchuel Academy is a student learning programme designed to introduce students to the advertising industry and help them kick-start their careers.

In partnership with

Cannes Lions

Meet the selection panel

Nine experts from across the creative communications and marketing world will join forces to select the 40 students who will take part in the annual training course at Cannes Lions.

Meet them

We came in as mere students who just aimed to be part of the advertising world. But came out as passionate young creatives believing we can create a positive impact in the industry.

Cecilia Maria Fatima Forbes, University of Asia and The Pacific

Subject areas

  • An introduction to the Agency Model
  • Creativity, storytelling and originality
  • Solving the creative briefs
  • Working with purpose
  • Leadership, teamwork and confidence
  • Diversity

Who is it for?

Studying advertising? Passionate about creativity? Interested in a career in creative advertising or communications? Then this is the course for you.

You should be

  • 18-22 years of age (as of June 22, 2019)
  • Interested in pursuing a career in advertising or creative comms
  • A full-time student studying at College or University
  • In your final year of studying
  • Fluent English speaker

“There are two factors that makes the programme unique. First, the students! Having students from over 25+ countries creates a unique atmosphere. You're building global relationships in less than a week. Relationships that will last for a lifetime! Second, the speakers. You're being taught by global industry leaders from all spectrums of the creative industry."

Academy Deans Abraham Asefaw & Maksimilian Kallhed 

Academy Deans

Abraham Abbi Asefaw

Co-Founder of The Pop Up Agency

Before the age of 30, Abraham Asefaw had already founded two agencies. Now working with clients including Facebook, Adidas, Nissan and Sky, he runs @thepopupagency, which exists in the space between traditional agencies, brand consultancies, customer insight specialists and business innovation partners.

With his purpose to re-define the role of ‘creatives’ and the way we tap into creativity in business along with his involvement in some of the worlds most prominent creative schools, the UN and other organisations leading change, he is a popular speaker and has received a wealth of awards and nominations too.

Maksimilian Kallhed

Co-Founder of The Pop Up Agency

Maksimilian is a co-founder of The Pop Up Agency, a company that is known for solving briefs in 48 hours and traveling the world. Over the last six years, Maksimilian has popped up in over 55 countries, working with a span of clients from governments, global brands, and advertising agency networks. Maksimilian’s mission is to democratize creativity and to break the stereotypes of whom we consider ‘creatives’. He believes that this is done through inclusion. In 2018 Maksimilian was listed as one of top 50 male advocates for equality in marketing and media, globally.

Maksimilian has been invited to some of the most prestigious stages in the creative industry to share his philosophy. Maks appreciates the opportunity to facilitate change on large scales, but he also believes in the power of creating change with the new generation. He teaches at institutions such as Hyper Island, Central Saint Martins and over the last three years, he has been running Cannes Lions’ Roger Hatchuel Academy.

2019 course modules

  • How to find your voice and fight for your ideas

  • Where to look for inspiration

  • Techniques for presenting confidently

  • Ways to see every brief as an opportunity

  • How to take risks and develop creative bravery

  • Methods for telling more engaging stories