Roger Hatchuel Student Academy

The Roger Hatchuel Student Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers.

The search is on for the 30 students who will win their place in this year’s classroom. Selected candidates will learn first-hand from the world’s greatest brands, creative minds and industry leaders.

Roger Hatchuel Student Academy
Roger Hatchuel Student Academy
Roger Hatchuel Student Academy

The programme helps students explore the various avenues and creative spaces they could work in after graduating. Throughout the week students will unlock a greater understanding of each other, the world and the nature of the industry.

Other topics covered include:

  • An introduction to the creative industry – client, agency and beyond
  • The agile creative process
  • Working with purpose
  • Leadership, teamwork and confidence
  • Value of diversity
  • Solving creative briefs
Roger Hatchuel Student Academy

Who is it for?

  • Full-time students in their last year of studying
  • 18-23 years old
  • Students with an interest in advertising and creative communications
  • Fluent English speakers. Must be able to contribute to class discussions and groupwork in English


How to Apply

Student nominations for this Academy are put forward by our Festival Representatives and our Academy sponsor. If you are interested in attending, please get in touch with your country’s representative for more information.

Top tips for crafting your application video

We’ll be reviewing hundreds of applications from all over the world. How can you stand out from the crowd? Your two minute video should show us who you are and how you’re creative. Be memorable. Show us your personality, your passion and your creativity. Tell us why you deserve the golden ticket to Cannes Lions.

Academy Dean

Serfi Altun

Serfi Altun Founder & CEO

Serfi is the Founder & CEO of Idea Bakery, a boutique global consultancy and training company with HQ in Atlanta and network members around the World. At Idea Bakery, she has been baking creative strategies with bespoke recipes for her blue chip global and regional clients for 13 years.

Serfi began her career almost 30 years ago at Procter & Gamble Turkey. She led brand strategy & communications for North America, Europe, Middle East, and Africa for P&G’s 8 billion-dollar brands to award-winning critical acclaim.

She became the first Training Head for Central Eastern Europe Middle East Africa for P&G and later the Training Head for North America where she led training curriculum, content, and delivery for all Marketers for a total of 6 years.

After she left P&G, she continued her passion at the Young Marketers Academy of Cannes Lions as a Tutor four years in a row.

Serfi has taken on many jury member roles like the Euro-Effies over the years. She is a regular speaker at some of the world’s most respected brand-strategy forums, universities, and events.

Serfi is a contemporary art collector who is recently into crypto art. She loves to bake her Mom’s apple pie with her daughter Alara, and enjoy it with some Turkish coffee, when she is not baking ideas for global brands and local gems.

Academy Tutor

Nicole Santos Rachid

Nicole Santos Rachid Motion Designer

Nicole is a Brazilian Motion Designer at Nubank and an augmented reality enthusiast. She worked before for brands like Universal Music, Unilever, Multishow and Miami Ad School, and likes to spend her free time leading tech communities, creating Instagram filters, and petting her dog. She's a former RHA student, having won the 2020s Google Creative Campus competition with her teammates as well.

Previous Speakers

Joanne Lao

CEO
TBWA China

Pip Jamieson

Founder and CEO
The Dots

Rohan Routroy

Brand Strategist
Twitter

Nana Konamah Boateng

Chief Innovations Officer
Strategic Security Systems Intl LTD

Noor Tagouri

Journalist and Public Speaker

Omotola Jalade-Ekeinde

Actress and Producer
Red Hot Concepts

Pernille Raven

Head of Content
Mad Cow Films

Wyclef Jean

Musician, Rapper, Actor

Selection Timeline

  • Feb 18

    Nominations due
  • Mar 11

    Judging closed
  • Apr 8

    Class of 2022 announced

Roger Hatchuel Student Academy

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