Roger Hatchuel Student Academy

The Roger Hatchuel Student Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers.

The search is on for the 30 students who will win their place in this year’s classroom. Selected candidates will learn first-hand from the world’s greatest brands, creative minds and industry leaders.

The programme helps students explore the various avenues and creative spaces they could work in after graduating. Throughout the week students will unlock a greater understanding of each other, the world and the nature of the industry.

Other topics covered include:

An introduction to the creative industry – client, agency and beyond
The agile creative process
Working with purpose
Leadership, teamwork and confidence
Value of diversity
Solving creative briefs

Full-time students in their last year of studying
18-23 years old
Students with an interest in advertising and creative communications
Fluent English speakers. Must be able to contribute to class discussions and groupwork in English

How to Apply

Student nominations for this Academy are put forward by our Festival Representatives and our Academy sponsor. If you are interested in attending, please get in touch with your country’s representative for more information.

Find my rep

Academy Dean

Serfi is the Founder & CEO of Idea Bakery, a boutique global consultancy and training company with HQ in Atlanta and network members around the World. At Idea Bakery, she has been baking creative strategies with bespoke recipes for her blue chip global and regional clients for 13 years.

Serfi began her career almost 30 years ago at Procter & Gamble Turkey. She led brand strategy & communications for North America, Europe, Middle East, and Africa for P&G’s 8 billion-dollar brands to award-winning critical acclaim.

She became the first Training Head for Central Eastern Europe Middle East Africa for P&G and later the Training Head for North America where she led training curriculum, content, and delivery for all Marketers for a total of 6 years.

After she left P&G, she continued her passion at the Young Marketers Academy of Cannes Lions as a Tutor four years in a row.

Serfi has taken on many jury member roles like the Euro-Effies over the years. She is a regular speaker at some of the world’s most respected brand-strategy forums, universities, and events.

Serfi is a contemporary art collector who is recently into crypto art. She loves to bake her Mom’s apple pie with her daughter Alara, and enjoy it with some Turkish coffee, when she is not baking ideas for global brands and local gems.

Academy Tutor

Nicole is a Brazilian Motion Designer at Nubank and an augmented reality enthusiast. She worked before for brands like Universal Music, Unilever, Multishow and Miami Ad School, and likes to spend her free time leading tech communities, creating Instagram filters, and petting her dog. She's a former RHA student, having won the 2020s Google Creative Campus competition with her teammates as well.