Serfi is the Founder & CEO of Idea Bakery, a boutique global consultancy and training company with HQ in Atlanta and network members around the World. At Idea Bakery, she has been baking creative strategies with bespoke recipes for her blue chip global and regional clients for 13 years.
Serfi began her career almost 30 years ago at Procter & Gamble Turkey. She led brand strategy & communications for North America, Europe, Middle East, and Africa for P&G’s 8 billion-dollar brands to award-winning critical acclaim.
She became the first Training Head for Central Eastern Europe Middle East Africa for P&G and later the Training Head for North America where she led training curriculum, content, and delivery for all Marketers for a total of 6 years.
After she left P&G, she continued her passion at the Young Marketers Academy of Cannes Lions as a Tutor four years in a row.
Serfi has taken on many jury member roles like the Euro-Effies over the years. She is a regular speaker at some of the world’s most respected brand-strategy forums, universities, and events.
Serfi is a contemporary art collector who is recently into crypto art. She loves to bake her Mom’s apple pie with her daughter Alara, and enjoy it with some Turkish coffee, when she is not baking ideas for global brands and local gems.