The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry.
Practitioners, patients and targeted consumers; that is work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management. Pharma Lions champion the need for medicine and therapeutic care.
Communications in this arena bear the responsibility of introducing new innovations, establishing standards of care and advocating for the industry within a context that is often emotionally charged and sometimes full of controversy. These communications must navigate debates about patient rights, policies and politics, society and humanity. Often delivered in healthcare settings, they require a significant level of appropriateness and respect for the people who treat or suffer from medical conditions. Some communications are delivered through a healthcare professional. Many are subject to regulatory review. All are created specifically for medical and therapeutic clients and services.
Past winners of the Pharma Lions
2018 · Langland for Grünenthal
Gold PHARMA > DISEASE AWARENESS & UNDERSTANDING > NON-REGULATED DIGITAL CRAFT: INTERFACE & NAVIGATION (UI)
The Change Gout campaign would challenge existing misconceptions and ineffectual prescribing by using the chemical process underpinning gout to crystallise a three-dimensional patient scaffold, externalising the hidden nature of this misunderstood condition and creating a dramatic visual representation that’s impossible to ignore. This was taken into the digital space with an immersive experience that brought the story to life through a dynamically generated WebGL visualisation of the crystalline body. Hotspots embedded throughout the site revealed bite-sized information, which then dropped into a deeper medical story.