Aimee Buchanan is known as one of the most progressive and effective agency CEOs in Australia. She took on the role of CEO at GroupM Australia & New Zealand in 2021 leading a workforce of over 1100 people at EssenceMediacom, Mindshare and Wavemaker.

As CEO of GroupM ANZ, Aimee’s role is to bring to life the group’s purpose of being responsible for shaping the next era of media where advertising works better for people.

Aimee leads with integrity and her visionary and transformative approach has a phenomenal track record of delivering impactful client work and growth. She is client obsessed, whilst always putting her people and culture first. 

With more than 20 years' media experience, Aimee has worked across a range of categories and high-profile clients. She has a passion for managing complex business, leading large teams, and partnering with clients to uncover and leverage growth opportunities.

Aimee's is currently ranked #1 on Mediaweek’s ‘Media Agency Power List’ and previous industry recognition includes B&T’s ‘Executive of the Year’, B&T Women in Media ‘Woman of Year’, Campaign Asia ‘Agency Head of the Year’, Campaign Asia Women Leading Change Award winner for ‘Sustainability Leader’ and the AFR ‘Women in Leadership List 2024’.