Creative, philosopher, enthusiast of behavioral sciences and coffee.

25 years working in communication as a copywriter, creative director, entrepreneur, digital creative director, strategic planner, marketing director, in-house agency director, and executive creative director.

He began his career at MPC Publicidad, moved to JWT, then to Sancho BBDO, returned to JWT, and later founded Gran Comunicaciones, an agency that would become DATAGRAN INC. During the pandemic, he became a client, joining Casaluker, where he stayed until August 2022, when he was recruited by McCANN Colombia. There, after a year leading the creative direction of some of the agency’s most important accounts, he was promoted to Executive Creative Director.

He has taught Creativity, Communication Strategy, Digital Strategy, and Data & Creativity at institutions such as Politécnico Grancolombiano, Universidad Central, Universidad Sergio Arboleda, Brother, and Nogma.

He has been recognized in all local advertising festivals, Latin American ones, and some of the most important international festivals, included Cannes Lions. He was also selected as a member of the High Potential group at JWT Worldwide.

He has worked on projects across virtually all categories for all types of clients in Colombia and Latin America.