Raised in Hong Kong, Alfred Wong, CEO of VML Hong Kong, previously served as Executive Creative Director at Media Arts Lab Shanghai, Apple’s bespoke agency, where he drove world-class creativity and culturally impactful work for China. His Shot on iPhone film "Nian" garnered global acclaim, securing Best Short Film at Tribeca X, Adweek’s Best in Show for Brand Storytelling, and a feature in Variety. His subsequent iPhone campaign, "The Comeback", echoed this success, earning another Tribeca X award and his third Cannes Lions Gold.

With over 200 trophies, including consecutive Cannes Lions Golds, Alfred was ranked Asia’s #2 Creative Director. His work, spanning digital, film, and print, has been honored at the most prestigious festivals, including Cannes Lions, D&AD, One Show, Clio, Tribeca X, ADC, London International Awards, Andy Awards, Adweek, Spikes Asia, and AdFest, reflecting his belief in creativity’s limitless potential