Amber Ward is the CEO & Founder of Invisible North, a creative agency rooted in experience, cultural curiosity, optimism and audacious energy. IN prides itself on unlocking the unseen and taking brands to new frontiers, connecting emerging ideas to transformative brand experiences.

Hailing from Sydney Australia, Amber has been NYC based since 2009, founding IN in 2013. Amber’s mission is to build multi-disciplinary worlds and stories that solve business challenges for brands through culture, community and innovation. Her award-winning work is notable for its dynamic approach to creativity leveraging advertising, experiential, content, design and innovation across a spectrum of industries and sectors.

Amber leads a team of 80 Strategists, Creatives, Producers and Client Experts. From startups to Fortune 100 companies, Amber has helped define some of the world’s greatest brands including: Uber, L'Oreal, PepsiCo, Nespresso, Netflix & Amazon and more.

Amber has been a Team USA Young Lions Jury Member since 2023 and joined AICP as Next Awards Judge this year for Experiential. Recent accolades and recognitions include Inc 5000 Fastest Growing Companies, Shorty Awards for Most Innovative Media Buying Strategy, Technology, Live Event, Golden OBIE in the Buzzworthy Category for OOH, Best Gaming or Esports Experience at the Event Marketer Ex Awards.