A seasoned PR practitioner with 34 years, Archana began her entrepreneurial journey in 1998 when she founded PR Pundit with a bold vision: to set new benchmarks in consumer PR. Under her leadership, PR Pundit has evolved into one of India’s most iconic names in integrated communications. Archana’s foresight and innovative approach have consistently kept the company ahead of the curve—pioneering the lifestyle and luxury PR sectors before they became mainstream and embracing influencer marketing long before content creators became household names.

PR Pundit’s forward-thinking, channel-agnostic strategy has allowed it to build enduring relationships with stakeholders, cementing its position as an industry leader. In 2023, as the company celebrated its 25th anniversary, it was honoured with the prestigious "Consumer Consultancy of the Year" award by Provoke Media in the APAC region, a fitting tribute to its legacy of excellence.

Archana welcomed investment from the international media company Havas in November 2023, marking a new chapter of growth and recognition of PR Pundit's unique value proposition. As CEO of PR Pundit Havas Red in India, Archana continues to inspire her 200-strong team with her relentless passion and her insatiable energy to push boundaries.