I’ve worked in the advertising industry for over 18 years with various categories of products including Automobile, Finance, Insurance, and FMCG. I started my career at TBWA Thailand, JWT Thailand and after having done a lot of work in the field of traditional advertising, I started to look for new challenges to explore in the digital realm. My decision landed me to join McCann/MRM Thailand and Adapter Digital which was the start of my journey into the world of digital advertising.

I am now a Executive Creative Director at Rabbit’s tale part of Accenture Song where I have used all my knowledge and experiences into working on transforming our creative team to be able to create new and challenging works. It resulted in putting the agency into the industry’s spotlight through multiple award-winning campaigns in renowned award shows like Clio,NEW YORK FESTIVAL, ONE SHOW, SPIKES ASIA, and ADFEST, AWARD AWARDS and various local awards.​