Beth Keamy is a creatively driven, strategic leader who loves ideas that are as smart as they are simple.

Beth is global chief digital officer for TBWA\Media Arts Lab, the global network of agencies responsible for one of the world’s most iconic brands — Apple.

Beth leads an agenda of digital innovation that keeps the agency and Apple’s marketing at the heart of the modern media landscape, with iconic ideas that create culture.

Her tenure has been marked by industry firsts, like launching @apple on Instagram, and a slew of top awards, including Cannes Lion, Clio, Effie, Webby, D&AD and Emmy awards.

Prior to TBWA\Media Arts Lab, Beth built her deep expertise at Burberry in London, where she helped established the luxury British brand as a social media pioneer.

Leading with clarity, kindness, and a dash of Aussie wit, Beth drives her team to challenge what’s possible; to find new and delightful ways to connect meaningfully with audiences and ripple culture.