Carla Alonso Cancellara

Carla Alonso Cancellara

Carla Alonso Cancellara

VP of Creative

Fbiz

BRAZIL

Biography

Carla Cancellara is Vice-President of Creative at Fbiz and Co-president of Clube de Criação Brasil, the country’s most influential creative institution. With over 20 years of experience, Carla began her career as a copywriter and has shaped culture for global brands like Jeep, Google, Pepsi, J&J, Unilever, Warner, P&G, Samsung, McDonald’s, Itaú, and Fiat, working at top agencies such as Wieden+Kennedy, Leo Burnett Tailor Made, DM9DDB, and Artplan.

A recognized leader in creativity, Carla was named one of DDB Worldwide's top 10 next-generation creative leaders. Her work has been honored at prestigious industry festivals, including Cannes Lions, ADC, The One Show, and Effie. She has also served as a juror for renowned awards, including Clio Awards, Effie Awards, New York Festivals, El Sol, and TikTok Ad Awards.

As a passionate advocate for creativity, Carla’s journey has been defined by her ability to inspire teams, drive innovation, and develop impactful work that resonates across cultures and industries.

Related Lions Award

Audio & Radio