Carla Cancellara is Vice-President of Creative at Fbiz and Co-president of Clube de Criação Brasil, the country’s most influential creative institution. With over 20 years of experience, Carla began her career as a copywriter and has shaped culture for global brands like Jeep, Google, Pepsi, J&J, Unilever, Warner, P&G, Samsung, McDonald’s, Itaú, and Fiat, working at top agencies such as Wieden+Kennedy, Leo Burnett Tailor Made, DM9DDB, and Artplan.

A recognized leader in creativity, Carla was named one of DDB Worldwide's top 10 next-generation creative leaders. Her work has been honored at prestigious industry festivals, including Cannes Lions, ADC, The One Show, and Effie. She has also served as a juror for renowned awards, including Clio Awards, Effie Awards, New York Festivals, El Sol, and TikTok Ad Awards.

As a passionate advocate for creativity, Carla’s journey has been defined by her ability to inspire teams, drive innovation, and develop impactful work that resonates across cultures and industries.