Carolina Eugenia del Hoyo
Carolina Eugenia del Hoyo
Regional Marketing Director
Fratelli Branca
ARGENTINA
Biography
She has been graduated with honors from the University of Buenos Aires and holds an MBA from the Torcuato Di Tella University. Later, her deep search for knowledge also led her to study Art History and Philosophy.
At the age of 24 she joined Unilever as a Young Professional, where she forged the foundations of her career in Marketing. After 8 years of growth, her personal interests led her to deepen her knowledge of Sustainability, New Economies and Brands with Purpose. It is on this path that she decided to join Danone in 2010, where she worked for 11 years in the Dairy and Water businesses. During this period, he led all the company's businesses, developed the new strategic approach for each brand in the portfolio and created platforms for social and environmental innovation with expansive results for the company and the environment.
With a view to continuing with her imprint of business reinvention towards the new paradigm, Carolina took over as Regional Marketing Director for Fratelli Branca in 2021. In these 4 years she has managed a profound transformation in processes, teams, talent, brands and innovation, achieving double-digit growth in all the geographies under her responsibility. He also led the brands to record levels of equity and market share.
In her constant search to expand her vision of the new marketing and corporate leadership, Carolina also serves as Speaker and Chair Emeritus for Argentina of MMA Global.