Christina is CSO of Australia's most effective agency, BMF. After starting as a marketing grad at Unilever, 26 years ago, she jumped ship to be come a brand strategist. Since then she's contributed to award-winning, effective campaigns across an array of clients (Retail, Government, FMCG) and is most proud of the behaviour change work she has been part

of in both the commercial and social marketing sector. An industry commentator and regular panelist on Gruen (ABC), Christina has led BMF to be the most effective agency in Australia (2024, 2019 & 2017) and number 3 in the world in the WARC Creative Effectiveness ratings.