With over two decades of experience across Media, Marketing, Research, Data, and Advertising, I bring a deep understanding of Africa’s diverse markets and a passion for driving impactful, insight-led work. My career spans leadership roles across East, West, and Southern Africa, where I’ve partnered with some of the world’s leading brands to deliver transformative results.

Currently leading GroupM’s operations in Sub-Saharan Africa, I’m known for navigating complexity, championing innovation, and building high-performing teams. I’m especially driven by work that blends creativity with data, technology, and cultural relevance to unlock true brand growth.

As a Cannes Lions shortlisting judge, I’m honoured to represent a continent rich in creativity and bold ideas—and committed to celebrating work that pushes boundaries, delivers results, and inspires change.