Daniel joined PHD in Dubai in 2015 as Associate Director of Digital Planning, where he led the Unilever business. Over the next decade, he rose rapidly through the ranks — from digital leadership to Head of Strategy and Specialized Solutions, and eventually to Co-Managing Director of PHD MENA. He began his career in London during the early days of the programmatic revolution.

Today, Daniel serves as Chief Strategy Officer of Omnicom Media Group MENA, the holding group behind leading agencies including PHD, OMD, and Hearts & Science. In this role, he is responsible for shaping the group’s strategic direction across the region, helping clients navigate the evolving media landscape through innovation, insight, and integrated thinking. His unique ability to combine analytical rigour with creative vision has contributed to the group's sustained growth, from winning new business to fostering talent, driving thought leadership, and elevating the region’s standing in global industry forums.