Diana Littman is the CEO of MSL U.S., an agency known for turning deep cultural intelligence into reputation and revenue building cultural currency for an incredible roster of clients – all of whom share a common goal: to lead today and tomorrow.

Diana’s entrepreneurial spirit, obsession with craft and commitment to innovation run through everything she touches. She is a strategic transformer, growth driver and values-based leader who is immensely proud that MSL’s work is among the most awarded in the industry, and that the agency’s team consistently ranks it a ‘best place to work.’

After serving as Chair of PR Council in 2024, Diana is now Chair of Institute for Public Relations. She is also an active Board member of Diversity Action Alliance and ColorComm and member of Page. Diana’s devotion to advancing the industry is further reflected in her efforts to shape next generation talent - by granting students access to key conferences through ‘MSLearning’ sponsorships, guest lecturing and mentoring.

Diana was honored with PRovoke Media’s Individual Achievement SABRE in 2024 and has been named to PRWeek’s Women of Distinction, Power List (x4), Health Influencer 50 and 40 Under 40 (2010). Prior to MSL, Diana spent a decade each at MMC/Omnicom and C&W (now Burson)/WPP. She studied Journalism and Mass Communications at University of Wisconsin-Madison, and lives in her hometown of NYC with her family.