As Publicis Groupe Malaysia’s CCO, Emir works with a talented bunch of misfits from Leo, Digitas, Prodigious and Publicis Media. The team was Malaysia’s top agency at Cannes Lions in 2024, alongside being named Malaysia’s creative agency of the year at Campaign Asia AOY, EFFIE Awards, Kancil Awards, plus Malaysia’s #1 agency at the Campaign Brief Creative Rankings 2023–2024.

What drives Emir is his love for the crazy, exciting ‘what ifs’ on the intersection of tech, creativity and humanity. Some of these ‘what ifs’ have earned recognition at shows including Cannes Lions (including nominations in Innovation and Titanium Lions and a Chimera Lion), SXSW Interactive Innovation Award, London International Awards, New York Festivals, EFFIES, WARC Global and APAC, ADC Tomorrow Awards, Spikes Asia, ADFEST, One Show and MAD STARS.

Emir currently co-chairs the 4As Malaysia Creative Council, and has judged at shows including NY Festivals, ADFEST, Spikes Asia, EFFIES, Dubai Lynx and MAD STARS. Emir also served as the Kancil Awards Jury Chairperson (2019–2022), where he worked with industry leaders to revamp Malaysia’s premier creative award show, including building the most diverse gender, expertise, and independent outfit jury representation in the show’s history.