Esosa Osagiede is a dynamic creative powerhouse, redefining industry standards with bold, award-winning campaigns that captivate and inspire. With nearly two decades of advertising expertise, she thrives on challenging conventions and crafting impactful narratives.

Her journey began with a fearless decision to become a copywriter in Nigeria—defying norms and setting the stage for an extraordinary career. From Centerspread FCB to 141 Worldwide (WPP) and Leo Burnett Lagos, she consistently pushed creative boundaries, securing global accounts, including landing the Burger King account while serving as Creative Lead at Leo Burnett.

Recognitions & Awards

Esosa’s creative genius has earned her multiple prestigious accolades, including:

Most Outstanding Creative Director 2023 & 2024 – Women in Marketing and Communications Conference and Awards (WIMCA)

Creative Game Changer Award – SHE WINS Conference

Creative Personality of the Year 2024 – Edge Awards

Under her leadership, her team won the Grand Prix at LAIF 2023—the highest honor at the Lagos Advertising and Ideas Festival—for the "Unwrap Joy, Unleash Taste" campaign for TERRA SEASONING. In 2024, Insight Publicis was named Agency of the Year at LAIF, marking another milestone in her creative legacy.

Global Impact & Leadership

Esosa has worked on an impressive portfolio of top-tier brands, including YouTube, British American Tobacco, Nestlé, First Bank, Mondelēz, and the World Bank among others. A recognized thought leader, she has served on distinguished global and local award panels such as CLIO, D&AD, The One Show, The ANDYs, Publicis Giraffe, and LAIF.

In 2023, she achieved another career-defining moment by being the only creative selected from West Africa for the prestigious Cannes Lions See It Be It program, standing out among over 800 global applicants. This exclusive creative scholarship took her to the Cannes Lions Creative Festival in France, where she engaged with top female creative leaders from around the world.

Mentorship & Industry Advocacy

Beyond her accolades, Esosa is a passionate advocate for the next generation of creatives, actively mentoring emerging talent in Nigerian advertising schools and championing female representation in the industry. As Creative Director at Insight Publicis, she leads a powerhouse team, driving bold, culture-shaping campaigns for brands like Pepsi, 7UP, Mirinda, Heineken, Amstel, Desperados, Tiger, LifeScoreBet, Kellogg’s Coco Pops, and other leading brands. With every campaign, she continues to redefine storytelling and set new creative benchmarks.

A Legacy of Innovation

Esosa’s journey is a testament to the limitless power of creativity. With every bold move, she redefines what’s possible on the global stage, cementing her legacy as a visionary leader and industry trailblazer. Her relentless pursuit of excellence continues to shape the future of advertising and inspire the next generation of creatives.