Estelle is an award-winning strategist growing within the dynamic markets of the Middle East. With experience in top-tier agencies, she has led strategic thinking for a portfolio as diverse as it is iconic – from P&G and PepsiCo to Samsung, Reebok, and more.

Her work has been recognised for both creativity and effectiveness, picking up honours at Cannes Lions, Effies, D&AD, Jay Chiat, Loeries, WARC and One Show. She has also brought her critical eye to the other side of the jury table, serving on prestigious panels at the New York Festival’s AME awards and the MENA Effie.

Born French, raised in Lebanon, educated in the UK and now based in the UAE, Estelle’s worldview has been shaped by contrast, complexity and curiosity. In her world(s), culture is never just one thing, and that’s what makes it worth exploring. She is drawn to what stirs people, from timeless truths to viral trends, and is always chasing ideas built on empathy, grounded in authenticity, and with a little twist of crazy.